从事优化这些年来，接触了太多行业，其中医疗行业主要是民营医疗在优化及竞价这块走得特别快，基本算是所有行业里走得最远，玩得极致的行业。前后也 接触了大大小小不同的医院网站，我们自己医院三国团队也今年也建了近100多个医院网站，借着本篇文章羽毛想谈谈医院网站制作及初期优化需要注意的一些事项心得，希望能抛砖引玉，更多从事医院的童鞋们一起交流,谈谈你的一些困惑也可以，谈谈你的一些心得和想法也行啊。
engaged in optimization and over the years, the contact with too many industries, including the medical industry is mainly private medical in optimization and for this to go quickly, is in the field of basic all travel furthest, had acme of the industry. before and after contact with the also greatly small different hospital web site, our own hospital team also this year also three built nearly 100 more hospital website, through this article feather want to talk about the hospital website construction and optimization of the need to pay attention to the early experience some matters, the hope can derive more engaged in the hospital with the children exchange, and talk about your some confusion can also, talk about some of your experience and ideas would be fine.
第一、站点定位(site positioning)。
定位这个问题是谁也绕不开的话题。有次我给杭州某医院做培训的时候，就问了那边的包括策划，seo，竞价，编辑，美工程序等人：大家都知道我们医院 主推有2个站点，都是xxx病种;我的问题是，谁能说说这2个站他们之间的差异在什么地方?结果，几乎没有人说的清晰和准确。像这样的情况，就是典型的定 位不精准。自然后续的工作效果就好不到哪去，这也是很多医院建站的通病。医疗站，医疗站;这个词谁都会叫，但真正的细节差别在哪?每个医院的需求不一样， 每个医院主推的科室不一样，每个医院的优势不一样，甚至每个医院的人员配比不一样，自然就会体现在不同的站点上面。
the question is who also positioning is not open around the topic. one time i give a hangzhou hospital for training, asked that include planning, seo, bidding, the editor, artists such as program: we all know that we have two main hospital site, all is xxx diseases; my question is, who can tell us what these two stood their differences in what place? as a result, almost no one said clear and accurate. situation like this, it is the typical set a not accurate. natural follow-up work the effect is not good where, as many hospital the common fault of the site. the medical, medical; who will call the word, but the details of the real difference? every hospital demand is different, every hospital has the rate, the advantage of every hospital, even every hospital personnel ratio, nature will be reflected in different sites above.
常见的会有以下几种方面：
common will have the following several aspects
1，医院官网。
hospital's official website
2，病种科室地区站。
diseases department region stand.
3，病种科室行业站。
diseases department industry stand.
4，单页面营销站点。
single page marketing site.
5，辅助型覆盖类站点。
auxiliary type cover kind of site.
6，竞价站。
bidding station.
7，主推医生的站点(不常见)
the main doctor site (not common)
8，其他等等。
other, etc.
第二、明白站点是给病人看的(understand that site is to see the patient)。
这也是个通病。估计这个问题会一直围绕着整个站点的运营。
this is a common fault. estimate the problems will have been around the entire site operation.
很多时候，真正决定站点最终形态的是医院负责人。科室主任也好，营销总监也好，是不大可能战斗在网站第一前线，直接与患者去作沟通;而一般能和患者 有沟通的，会是咨询师和医生。这里我们就分析下了：咨询师，咨询量的压力在那，不大可能会与患者扯咱们医院网站哪里好，哪里不好;另一方面是咨询师她们毕 竟对网站理解没那么深刻，简单说不专业;就算想聊，也聊不出个知乎所以然来。医生，那块就更指望不上了。羽毛哥接触好多医院来看，网络部与医院其他部门是 非常的独立。很少(几乎没有)是协调作战的。
most of the time, the site of the final form of the real decision is a hospital in charge. department director or marketing director or is not likely to be fighting in the website first the front line, with the patient to be direct communication; while general can and patients communication, would be consultants and doctor. here we analysis the: consultants, consulting amount of pressure on that, likely with the patient's web site at the hospital where good, where is bad; on the other hand is consultants they finish on a web site that not so deep understanding, simply said no professional; even if want to chat, also out who know about coming together. the doctor, that piece is more hope not. the elder brother of the hospital to see a lot of contact with feathers, the network department and other departments of the hospital is very independent. very few (almost no) is to coordinate the fight.
所以，这个信息流就非常有问题。患者–>咨询师/医生–>科室主任/营销总监—>程序/美工。这条线基本是理想的假想状态。慢不说，走得完走不完还是回事。所以，这也是很多医院网站用户体验糟糕，糟